Support individuals, teams & businesses to deliver more sustainable value via the
Purpose Driven Partnership approach
PDP is built on over 30 years of senior customer leadership experience across FMCG, foodservice complex B2B environments
The 7 Principles of Partnership; a practical, tried tested approach that is guaranteed to drive incremental value to all stakeholders
In today’s volatile, uncertain, complex and ambiguous environment, doing more of the same no longer delivers the same results. Short-term, transactional selling creates friction, re-tender risk and value leakage for both customers and suppliers.
Organisations increasingly need Agility, not rigidity; Collaboration, not silos and Purpose & Trust, not price only negotiations
PDP helps organisations move from short-term transactions to long-term, purpose led partnerships that deliver sustainable value for stakeholders
PDP is a flexible, practitioner-led approach, tailored to each client and typically delivered through the following stages:
Maturity assessment with priority actions
Customer Mapping
Perfect Pitch Process
Partnership Scorecard
7 Principles of Partnership
Stakeholder Engagement Framework
Action plan with targeted interventions to deliver success
Governance framework hard wiring the customer back approach

Faster, more efficient execution behind a shared purpose & compelling vision
Fewer surprises, lower cost-to-serve through joint collaboration and innovation
Bigger, steadier growth from co-authored plans that put the consumer and customer first







